Just Type: Edition 1

A tribute to the different ways in which the spirit of type can be modified.

Produced by Art of Play in collaboration with Paula Scher, Jeff Close and Kristin Huber from renowned design studio, Pentagram, Just Type is a modern reinterpretation of classic playing card design.

Widely regarded as a titan of the graphic design world, redefining what we know as modern typography, Scher has playfully deconstructed the classic French design of traditional "playing cards" and removed all extraneous elements. All that's left is Just Type.

The First Edition embraces big, bold postmodern elements. Oversized numbers constructed of simple shapes fill the entirety of each card. While each composition could stand on its own as a piece of art, taken together, this collection of 56 images represents a totally unique approach to a familiar form factor. Each number and letter is pushed to the breaking point, shattered into elemental pieces that evoke abstraction, yet communicate so clearly, they can be read from across the room.

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