Choose your path.
From subway signage to drop down menus on digital devices, ARW (Arrow) by Luke Wadey is the first of a six part series and draws inspiration from the direction and encouragement we are visually and physically subjected to in our everyday lives.
Bold in its design and simplicity, ARW uses a palette of just black, white and red colours to distinguish between suits, court and number cards. This first edition deck is completely custom and includes simplified court cards and pips that have been designed around the arrow theme. All decks arrive with a double backer, duplicate card and two different Jokers. As well as handling fantastically, the deck cutting registration has been produced perfectly - a wonderful match to the precision of the design.
Embracing individuality and ensuring you do things in ways you believe in are two messages that are abundant throughout this deck, with the back design even containing one single small arrow pointing the opposite direction to symbolise having the courage to be different.
One time print run by The United States Playing Card Company on premium crushed stock with Air Cushion Finish.