{"title":"Just Type Series","description":"\u003cp\u003eWhat's left when you remove everything but the typography? Designed by Paula Scher of Pentagram, Just Type reduces each card to a single letter or numeral, with the suit cleverly worked into the letterform. A must for designers and lovers of great type.\u003c\/p\u003e","products":[{"product_id":"just-type-edition-2","title":"Just Type: Edition 2","description":"\u003cp\u003eProduced by Art of Play in collaboration with Paula Scher, Jeff Close and Kristin Huber from renowned design studio, Pentagram, Just Type is a modern reinterpretation of classic playing card design.\u003c\/p\u003e\n\u003cp\u003eWidely regarded as a titan of the graphic design world, redefining what we know as modern typography, Scher has playfully deconstructed the classic French design of traditional \"playing cards\" and removed all extraneous elements. All that's left is Just Type.\u003c\/p\u003e\n\u003cp\u003eThe Second Edition offers a minimalist approach in the spirit of classic mid-century design. Each card features an amalgamation of suit and value that expresses its identity with a single figure. An extraordinarily clever visual system makes use of negative space to incorporate the traditional pips into custom-drawn letterforms. \u003c\/p\u003e","brand":"Art of Play","offers":[{"title":"Default Title","offer_id":43996881551579,"sku":"CARDSJUST_2","price":18.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2557\/4420\/files\/just-type-two-front-box.webp?v=1790540600"},{"product_id":"just-type-edition-1","title":"Just Type: Edition 1","description":"\u003cp\u003eProduced by Art of Play in collaboration with Paula Scher, Jeff Close and Kristin Huber from renowned design studio, Pentagram, Just Type is a modern reinterpretation of classic playing card design.\u003c\/p\u003e\n\u003cp\u003eWidely regarded as a titan of the graphic design world, redefining what we know as modern typography, Scher has playfully deconstructed the classic French design of traditional \"playing cards\" and removed all extraneous elements. All that's left is Just Type.\u003c\/p\u003e\n\u003cp\u003eThe First Edition embraces big, bold postmodern elements. Oversized numbers constructed of simple shapes fill the entirety of each card. While each composition could stand on its own as a piece of art, taken together, this collection of 56 images represents a totally unique approach to a familiar form factor. Each number and letter is pushed to the breaking point, shattered into elemental pieces that evoke abstraction, yet communicate so clearly, they can be read from across the room.\u003c\/p\u003e","brand":"Art of Play","offers":[{"title":"Default Title","offer_id":43996941910235,"sku":"CARDSJUST","price":18.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2557\/4420\/files\/just-type-one-front-box.webp?v=1790540560"}],"url":"https:\/\/www.kingofcards.com\/collections\/just-type.oembed","provider":"King of Cards","version":"1.0","type":"link"}